GA4 is underreporting website traffic, according to multiple support threads. Real-time analytics remain accurate while historical data is affected. Google hasn't officially addressed the problem.

A cybersecurity incident at analytics provider Mixpanel announced just hours before the U.S. Thanksgiving holiday weekend could set a new standard for how not to announce a data breach. To recap: In a ...

How is AI and data leadership at large organizations being transformed by the accelerating pace of AI adoption? Do these leaders’ mandates need to change? And should overseeing AI and data be viewed ...

Black Friday online sales hit $11.8 billion, up 9.1% from last year, Adobe Analytics says AI tools help consumers find deals, boosting online shopping Physical store traffic subdued due to inflation, ...

Bill McColl has 25+ years of experience as a senior producer and writer for TV, radio, and digital media leading teams of anchors, reporters, and editors in creating news broadcasts, covering some of ...

Michael O'Connell, Chief Analytics Officer at Spotfire explores how the company uses data science, geospatial analytics and AI to boost the energy sector As industries continue to experience ...

Google Analytics now lets advertisers automatically import cost data from Meta and TikTok through new native integrations, streamlining cross-channel performance tracking. Why we care. This update ...

Your inbox could contain real money—or a trap. I made two fake settlement claim sites in five minutes, and I'm here to tell you how to tell a legit settlement notice site from a data-stealing fake. I ...

Most people regard bank runs as a thing of the Depression-era past, but in 2023, several U.S. financial institutions failed when they experienced unexpected runs on deposits. Taking notice, leaders at ...

ROCK ISLAND ARSENAL, Ill. — The Joint Munitions Command earned first place in the predictive and prescriptive analytics category during the 2025 Army Materiel Command Data Summit. The AMC Data Summit ...

Meteorological data collected by some weather balloons has been halted. Statistics for HIV among transgender people were scrubbed from the Centers for Disease Control and Prevention’s website. And ...