Apple to Show More Ads in App Store Starting in March

In an email to developers this week, Apple indicated that it will begin showing additional ads in App Store search results ...

The App Store will have even more ads in March 2026, starting with the UK

Apple has announced its decision to implement additional advertisements within App Store search results, though the upcoming ...
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Apple Blames EU ‘Delay Tactics’ for Alternative App Store Failures

Apple hits back at the EC, accusing regulators of stalling App Store changes as MacPaw prepares to shutter its Setapp Mobile marketplace in the EU.

Apple Ads adds more ad slots to App Store search results

Apple is adding more ad slots to App Store search results, creating new install opportunities while increasing competition for high-intent searches.

Apple Accuses European Commission of 'Political Delay Tactics' Over App Store Changes

Apple claims the European Commission is refusing to let to implement App Store changes, instead using "political delay ...

Apple testing new App Store design that blurs the line between ads and search results

Apple is testing a new design for App Store search ads on iPhone. Some users on iOS 26.3 are noticing that the blue background around sponsored results is no longer shown, blurring the line between ...

Apple to show multiple ads in App Store search from March on iPhone, iPad

Sponsored apps will no longer be limited to the top slot, with Apple adding more ad placements further down App Store search ...

iOS 26.3: Apple tests App Store ad design that blend into search results

Reportedly, some users on iOS 26.3 beta are seeing sponsored App Store results without the usual blue background, making ads ...