Most of us have clicked on a bit.ly or t.co link without a second thought, and these links are practically everywhere. These are known as link-shorteners, or URL-shorteners, and these services are ...

Sorenson Media will formally release Sorenson Squeeze Server, a cloud-based, enterprise encoding product, in November. When it arrives, it will have a little something extra, in the form of a URL ...

Viral videos are a great way to market your business, and YouTube is the most widely used video-sharing service on the Web. If you have a large Twitter following, tweeting a link to your followers is ...

Need to shorten a link? IT has you covered... Let's face it, links can be long and clunky. It's nice to have short, clean URLs when sharing them in emails, on social media and elsewhere. William & ...

Ever wonder how The New York Times shortens its links on Twitter to “nyti.ms,” followed by some combo of letters and numbers? If not, maybe you should. In 2010 social media traffic to news sites ...

Other benefits to having your own custom short URL are things like consistent branding and increased link trust – no one likes clicking on random links, so knowing it comes from a trusted source goes ...

Google’s URL shortener just opened up to the public, with a standalone site. Launched last December, Google’s Bit.ly competitor, Goo.gl can now be used for any links on the web. And Google promises ...

All URL shorteners are far from equal. That’s what new data from online performance monitoring service Watchmouse finds. Measuring the uptime of 25 popular shorteners, it found that only three – ...