BIG RAPIDS, MI - Ferris State University is creating its first new varsity sport in 25 years, adding STUNT, a contest based on competitive cheerleading skills. Starting with the fall 2025 season, ...

Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...

UC Davis offered riders a rare chance to compete at the highest collegiate level while preparing for careers in animal-related fields.” ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

NOTRE DAME, Ind. (WSBT) — Saint Mary's College is hosting the Crossroads Rumble this weekend. It's the school's first-ever stunt competition. 10 teams from across the Great Lakes Region will compete, ...