It is, at first glance, pretty unremarkable. Clips of France’s star trio Kylian Mbappe, Kingsley Coman and Antoine Griezmann, overlaid with a soundtrack of passionate commentary and suitably dramatic ...

NBC will also have the Super Bowl and the NBA All Star Game as part of what it is calling 'Legendary February,' with those ...

Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech ...

An unrivaled audience, hardcore fandom and good timing could help some media companies boost their bottom line at a time when the rest of the market is down. By Alex Weprin Senior Editor As major ...

Advertisers can now buy premium live sports inventory programmatically, combining massive reach with better frequency control ...

WPP Media believes so. The media-buying outlet, part of British ad giant WPP and once known as GroupM, is launching a new ...

Fanatics, the Michael Rubin-led company at the heart of the sports commerce, collectibles, gaming and events space, is pushing into a lucrative new line of business: Sports advertising. The company on ...

2026 will be a massive year in sports, and the race is on for advertisers to reach sports viewers. There’s no shortage of sports programming options, with everything from major global tentpole events ...

The NBA's first in-season tournament, combined with the launch of B/R Sports on Max, is making for a critical NBA season for WBD Sports, and that's before you factor in upcoming rights talks. By Alex ...

Paramount Global wants to start a new game in sports advertising. In an era of streaming, sports broadcasts command some the highest ad prices in the medium. Now Paramount wants to broaden the playing ...