Do your users like to tinker with scripts? Keep yours out of harm's way by using Microsoft's Script Encoder. Greg Shultz shows you how to use the Encoder for basic script protection. If you’ve been ...

We all love the natural salesperson. They seem to be able to book meetings effortlessly. But of course, getting appointments is not the same as closing. To reliably close, salespeople must identify ...

Here’s an unexpected bonus to close out our (now) four-part series on AdWords Scripts. If you are still having trouble seeing the practical value in scripts, this post just may sway you. Frederick ...

In 1969, a now-iconic commercial first popped the question, “How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?” This deceptively simple line in a 30-second script managed ...