Wondering how many people in the United States have a smartphone? If you poll 20 people on the street, your survey won’t be representative of the entire American population. But if you just want to ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Sumit Aneja Online ...

Targeting matters most. Surveying the wrong audience can lead to misleading data and poor decisions, even if the questions themselves are solid. Weighting shapes reality. Overrepresenting certain ...

Professor of Statistics at UNSW, President of the Statistical Society of Australia and a Deputy Director of the Australian Centre of Excellence in Mathematical and Statistical Frontiers, UNSW Sydney ...

Measuring the identity of Taiwanese Americans, and Asian origin groups in the United States more generally, is a challenging endeavor, whether in survey research or when trying to generate estimates ...

Probability-based panel: This refers to a national survey panel recruited using random sampling from a database that includes most people in the population. Today, most such panels in the United ...