Thomas D. Cook, a professor of sociology, psychology, education, and social policy at Northwestern University, criticizes education researchers’ reluctance to perform randomized experiments. He points ...

Economics often borrows ideas from the sciences, yet unlike physics or chemistry, no country has ever run a controlled, pure economic experiment on a national scale. A pure experiment requires ...

A new statistical tool can help researchers get meaningful results when a randomized experiment, considered the gold standard, is not possible. A new statistical tool can help researchers get ...

The number-one job of a marketer is to invest budget wisely to drive sales. That inherently requires accurately measuring the performance of that spending. Yet most advertisers still rely on flawed ...

Randomized experiments have long been a cornerstone of scientific research. And many tech companies run randomized tests to learn from the huge amounts of data their customers generate. In 2019, ...

If inflation increases rapidly, how do we know that higher interest rates will bring prices under control? And how do we know how much of the monetary “medicine” to administer? Economics relies ...

New research sheds light on whether common approaches for online advertising measurement are as reliable and accurate as the 'gold standard' of large-scale, randomized experiments. Researchers from ...

Randomized controlled trials (RCTs; sometimes referred to as A/B tests) are considered the gold standard for evidence in science and medicine. If you took anything away from your Research Methods 101 ...

This is a preview. Log in through your library . Abstract Objective The increasing availability of large administrative datasets has led to an exciting innovation in criminal justice research—using ...

A scientific approach to reducing poverty’s many harmful effects via field experiments in schools and other real-world settings has won the Nobel Memorial Prize in Economic Sciences. Economists ...