Perhaps the most important part of the survey process is the creation of questions that accurately measure the opinions, experiences and behaviors of the public. Accurate random sampling will be ...

Historically, public opinion surveys have relied on the ability to adjust their datasets using a core set of demographics – sex, age, race and ethnicity, educational attainment, and geographic region ...

The questionnaire format applied in a CV study represents the way in which the WTP estimates are obtained. Payment scales are often used in CV studies as the questionnaire format of choice. The study ...