Is purple a real color? Scientists think everything we've ever believed about the color purple may not be true due to the shade's wavelength.

As temperatures rise, we're compelled to shed the bulkier all-black layers that carried us through winter to make space for a few brighter shades. It's only natural to be curious about effortless ways ...

NEW YORK (AP) — “I think it pisses God off if you walk by the color purple in a field somewhere and don’t notice it,” Shug tells Celie in Alice Walker’s “The Color Purple.” Consider it a many-layered ...

Purple shampoo eliminates yellow tones in blonde hair by using violet pigments to neutralize brassiness. Blue shampoo is ...