Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

From AI-powered hardware to the reinvention of legacy products, here is what’s shaping the future of physical products. The Fast Company Executive Board is a private, fee-based network of influential ...

Product design is in a moment of profound change and redefinition as technologies like artificial intelligence (AI) and spatial computing dramatically affect computing experiences. AI, especially, may ...

How do you build a culture of innovation in your business? This article looks into practical tips for integrating innovation ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Launching new products is never a straight line—it’s a ...