Fletcher’s Storythinking explains the vast role that storythinking plays in human affairs as chains of narratives drive ...

Credit: Getty Images Narrative medicine seeks to apply the humanities — literature, art, storytelling — to clinical encounters as a means to provide more holistic care. Health care requires humanity.

Have you ever noticed that the most memorable moments in a film are the ones not shown or told? Those gaps leave an imprint on our psyche as they silently bridge the gap to fulfill the scene’s motive.

An analysis of narrative power in marketing, exploring mythmaking, ethical storytelling, and how B2B brands can shape meaning ...