Hard to believe it nowadays, but ads matter, even among Millennials. The top ad last year, based on Nielsen's "Branded Memorability Index" measure of viewers' ability to recall an ad and brand 24 ...

Fast food commercials fall into this category. The competition is fierce, so companies know that the ads need to get your attention. And get it, they do. From nostalgic images to shots that linger on ...

Remember the first time you asked your parents for a kid’s meal? The excitement of opening the newest toy, almost outweighing the meal itself? Most adults don’t. But early on as a parent, you ...

Pre-school age children who are exposed to child-targeted fast-food advertising on television are considerably more likely to consume fast-food products, according to a recent Dartmouth-led study ...

There's nothing quite as satisfying as a juicy burger from your favorite fast food joint, especially when the late-night cravings hit. While we love indulging in some fries or chicken tendies, fast ...