First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

Believe it or not, perms are making a comeback. If you grew up in the ‘80s, you’re probably all too familiar with the hair treatment: the spiral, tight curls formed by chemical processing that gave ...

Root perms target the initial 2-3 inches of hair to enhance volume or texture using chemical solutions. Korean root perms subtly boost volume at the roots and are ideal for people with straight or ...

Perms are back and bigger than ever — but the techniques have been fine-tuned to make it easy to get whatever kind of curl you're looking for: kinky coils, beachy waves, or even just some added body ...

As beauty enthusiasts seek more natural-looking alternatives to traditional lash extensions, lash perms have emerged as a popular solution. This semi-permanent treatment offers the allure of perfectly ...