If you want to develop your own creative idea for a project, does it help to study how other people have approached the same task? One classic finding, called the conformity effect, shows that looking ...

An overload of 'new' can impact a student when they're first adjusting to college life. A new school, new bedroom and new people at every corner can be overwhelming for students since everything they ...

What causes individuals to conform to the opinions and judgments of others? Why do they need to? When is it an advantage to merge with the group and when is it not? Investigating the social, ...