Lego bricks come in a ridiculously vast array of sizes and shapes, but the company is unveiling an entirely new take on its classic shape at CES 2026. Meet the Lego Smart Brick, a standard-sized 2 x 4 ...

LEGO is thriving by turning nostalgia, pop culture collaborations, and adult fan engagement into a winning growth strategy. Boardroom breaks it down. LEGO isn’t just child’s play anymore. LEGO has ...

Legos you can wear on your feet are coming soon. And fans aren't sure how to feel.

At CES 2026, Lego revealed a whole new kind of brick - the Lego Smart Brick. Far more than just a light-up brick, Lego has ...

WASHINGTON — Lego bricks, the iconic toy, are about to get an upgrade. The Lego Group announced this week that its new line of "Smart Bricks" would begin rolling out on March 1. But what is a Smart ...

Lego is a low-tech toy for kids (and adults!), but the brand is bringing the building block toys into the technology space with its new Smart Bricks. These bricks work alongside Smart Tags and Smart ...

Warm Pink joins Blue Violet as two of Lego's new colors for its 2026 sets. The new official pink is reminding fans of classic set lines like Paradisa.

LEGO was founded in 1932 by Danish carpenter Ole Kirk Kristiansen, starting with wooden toys. The modern LEGO brick design was patented in 1958, creating the foundation for today’s sets. Today, LEGO ...

As you move into the gorgeous city of Brick Bay in LEGO Fortnite Brick Life, your first order of business is to put down roots by securing a home. However, because Brick Life doesn't have a ...