I was thinking this week about how brands can become like good friends to consumers. We know them, trust them, and even rely on them in our day to day lives. That shorthand for trust is part of what ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. Personal branding is essential to career success. The concept ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. Being self-aware is a prerequisite for developing many of the ...