Attention metrics have mainly been used to measure lift in upper-funnel KPIs, like brand awareness. But advertisers are starting to gravitate toward attention as a way to measure a campaign’s impact ...
Amplified Intelligence, the most trusted source for accurate attention measurement, has partnered with Chalice Custom Algorithms – a leading AI application backed by TD7, The TradeDesk’s investment ...
Lawmakers on Tuesday challenged top policy executives from Facebook, Twitter and YouTube to provide more transparency regarding the use of algorithms on the platforms and criticized their business ...
Social media algorithms are designed to keep you scrolling endlessly sapping attention but one artist’s TikTok videos are ...
Nearly every music streaming platform increasingly relies on artificial intelligence-driven algorithms. School of Media Arts and Studies Director Josh Antonuccio discusses AI's role in the age of ...
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