Adidas' controversial LGBTQ+ advocacy campaign did "more harm than good" for the brand's image and failed at their of advocating for the pride community, a branding expert told Fox News. Adidas ...
Adidas is launching its biggest marketing campaign ever, which will be aimed at high school age consumers. The centerpiece of the campaign will be a 60-second video commercial. The commercial, notes ...
Adidas today (May 30) has released a new commercial that continues its brand campaign around disarming negative pressure in sport, per details shared with Marketing Dive. The brand's latest effort is ...
Shrink-wrapped limited edition Adidas AG 'Yeezy' model trainers inside the Presented By sneaker resale store in London, U.K., on Friday, Aug. 13, 2021. Beneath the very public collapse of Adidas AG’s ...
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On Friday, Adidas launched a new global brand campaign featuring professional and amateur athletes that addresses how pressure detracts from their enjoyment of playing a sport, according to materials ...
Adidas has decided to terminate its sponsorship with the IAAF four years early as it looks to distance itself from the doping scandal sweeping the sport but industry analysts suggest the decision may ...
Adidas and Snapchat have joined forces to launch a Bitmoji Fashion Drop allowing app users to dress their Bitmoji avatars in branded virtual merchandise, per details shared with Marketing Dive.
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